Digital TV News: The Trade Desk
Roku unveils screensaver ad integrations, ad partnerships and fresh content
Apr 30, 2024 – At its annual IAB NewFront presentation in New York City, Roku (Nasdaq: ROKU) debuted new video experiences, ad solutions and content partnerships.
News categories:
Roku, Charlie Collier, David Eilenberg, Advertising, Digital TV, NewFronts, Set Top Box, Smart TV, Streaming, TV OS, USA, UX
Roku and The Trade Desk announce data-driven streaming partnership
Apr 30, 2024 – Roku (NASDAQ: ROKU) plans to enable advertisers using The Trade Desk (NASDAQ: TTD) to leverage Roku Media and audience and behavioral data to better understand and optimize their TV streaming campaigns.
News categories:
Roku, The Trade Desk, Jay Askinasi, Jed Dederick, Advertising, Big Data, Digital TV, Streaming, USA
Comscore adds Local TV to campaign ratings platform
Feb 22, 2024 – Comscore (NASDAQ: SCOR) has unveiled an update to its Comscore Campaign Ratings (CCR). CCR will, for the first time, integrate national and local linear TV, digital, streaming, and social channels.
News categories:
Comscore, The Trade Desk, Steve Bagdasarian, Ben Sylvan, Advertising, Big Data, Digital TV, USA
Dish Media adopts Unified ID 2.0 identity solution
Jan 30, 2024 – DISH Media has enabled Unified ID 2.0 (UID2), an identity solution, becoming the first MVPD and the largest vMVPD to integrate the solution across its traditional TV and OTT services.
News categories:
Dish Media, Kevin Arri, The Trade Desk, Advertising, Big Data, Digital TV, Satellite, Streaming, USA
Lotame supports data interoperability with Unified ID 2.0 adoption
Jan 18, 2024 – Lotame has announced adoption of Unified ID 2.0 (UID2) technology, pioneered by The Trade Desk, extending its data capabilities to help ensure comprehensive coverage across display, video and CTV.
News categories:
Lotame, The Trade Desk, Eli Heath, Jay Goebel, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide
Telly premieres new AI capabilities at CES
Jan 9, 2024 – Telly has released a slate of announcements at CES, including previewing one of its AI innovations - Telly’s new voice assistant powered by ChatGPT.
News categories:
Telly, Advertising, CES2024, Digital TV, Smart TV, USA, UX
AMC Networks enables programmatic ad buying on linear networks
Oct 26, 2023 – AMC Networks has enabled programmatic ad buying on three of its linear networks, allowing advertisers to purchase ad inventory using their existing programmatic buying platforms.
News categories:
AMC Networks, FreeWheel, The Trade Desk, Canoe Ventures, Evan Adlman, Mark McKee, Tim Sims, Shenan Reed, Advertising, Digital TV, USA
Uplift in ad effectiveness on premium OTT versus mass streaming services
Jun 21, 2023 – AVIA has released research showing that both product recall and brand recall were significantly higher for the same ads when shown in a premium OTT environment over a mass environment.
News categories:
Asia Video Industry Association, Milieu Insight, Louis Boswell, Advertising, Digital TV, Market Research, Streaming, Worldwide
DISH brings its linear TV to the digital ad marketplace
May 31, 2023 – DISH Media has launched DISH Connected, a solution that allows DISH TV's live linear inventory to be programmatically executed, delivering real-time, targeted ads to DISH set-top boxes.
News categories:
DISH Media, Kevin Arrix, Matt McLeggon, Verna De Jesus, Advertising, Digital TV, Set Top Box, USA
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